Augmented Reality (AR) adds digital elements to a live view often by using the camera on a smartphone.

Virtual Reality (VR) implies a complete immersion experience that shuts out the physical world.

Mixed Reality (MR) combines elements of both AR and VR, real-world and digital objects interact.

"The Technology in this Space is a Given. It is Both Necessary and Sufficient. We Don't Need Any Much More. The Two Toughest Problems That Need to be Solved are (i) 3D Interface Design and (ii) 3D Content. The Path Breaking Innovation at Automatski to Deliver Both is called 'Generative Design'." - Founders, Automatski